reel

ART DIRECTION / 3D ANIMATION / REAL TIME / AI PRODUCTION

2024

Selected work across brand campaigns, product, exhibition environments and live performance.

I set concept and visual direction, and build the production systems that deliver it: procedural pipelines in Houdini, real time and interactive work in TouchDesigner and Unity, and custom generative AI workflows that keep high volume output art directed. Work ranges from mobile AR and game prototypes to permanent 360 installations, motor show environments and arena tour visuals.

Year: 2024
Roles: Art direction, creative direction, 3D animation, real time systems, AI production
Selected clients: Google, Amazon, Mercedes-Benz, YouTube, Gucci, Roland, Red Bull, Future Classic, Koto, OMV, Viega, 032c
Tools: Houdini, Cinema 4D, Blender, TouchDesigner, Unity, Octane, Redshift, ComfyUI
Watch: Reel on YouTube
Contact: info@michaeltan.name

Featured in this reel

Collider — Australian Brandenburg Orchestra, Spanish Stairs
FFixxed Studios — Fashion Film
Carrier — Live A/V, re:publica Berlin
Collider — Australian Brandenburg Orchestra, Violin
Metamedia — Refraction, Public Records New York
The Belt — Berlin Atonal, Kraftwerk
Sónar Festival Barcelona — Mask Visuals
Roland — Instruments Promo
NaN — Typography
Bloodmoon — Art Direction, Future Classic
Furniture — Style Frames
Swims — Album Artwork
Flower Simulation
Google Pixel 2 — Installation at 032c, Berlin
Eprom — Concert Visuals
Privacy — Music Video
Zanias — Unearthed, Music Video
Procedural Flow — 3D Renderings
Dopplereffekt — Hayflick Limit, Music Video
Ned Beckett — Album Artwork
Faulty DL — Music Video